The annual Maui Chinese New Year Celebrations support Wailuku Revitalization efforts and puts additional energy back into an historic town center. The event is held annually on Market Street, the commercial core of the town and gives a boost to existing and new merchants while celebrating the Chinese Heritage of many local residents and celebrating the new year. The Eleventh Annual Chinese New Year was held in 2010. The Year of the Tiger (2010) celebrations were celebrated in the middle of February.